I’ve put some thought into how to structure this tutorial, in a way that there isn’t a ton of overlap between the modules.

In the end I decided to organize it this way:

[General Module]: To cover common components such as offer/product research, how to create ads, testing and optimization, etc. Stuff we need to know no matter what we choose to run.

[Step-by-Step Module]: Self-explanatory – would be like the first part of the 40-day tutorial where we blindly follow the steps to take action first, read the explanations later.

I’m planning to take us through how to set up a lead gen campaign in this module.

(If you have never set up an FB campaign, please wait a few weeks until I start posting this module, so you can start WITH this module.)

[Biz-Model Modules]: Individual modules for each business model. For example a module on Ecom CPA offers, one for Ecom Dropshipping/Fulfillment, one on Lead Generation. Each module will cover stuff specific to that business model, that isn’t covered in the general module.



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Next: Let’s put some expectations in place.

1)The 40-day pop tutorial was very straight-forward. In comparison, this FB tutorial will be far more complex. There are just a lot more moving parts in general, plus FB has such stringent requirements and a far more advanced algorithm (that is both ingenius and not-so-smart at the same time – more on that later).

2)Unlike pop traffic, FB traffic is more expensive. FB also requires considerably more testing than pop (e.g. audience targeting, creative angles, etc.) If you don’t have at least 2k to allocate towards testing, be aware that you may run out of funds before being able to give this traffic platform a chance to work out for you.

3)Because we are a whitehat forum and have a good relationship with FB reps, I cannot discuss topics such as the farming/renting/buying/selling of accounts in great detail. I apologize about this in advance, because I know this is information everybody wants to know. However, you can just as easily get this information from blackhat forums, so don’t let this part hold you back!

4)I’m not claiming to be an expert in FB traffic, although I’m confident I know enough to write a tutorial for beginners.

As such, do not take anything I say as gospel, and do perform your own testing, observe results, and adjust accordingly.

This is good advice anyways, as FB’s algo and the way they do things in general changes literally from one day to the next. In order to stay relevant, we need to further our learning continuously – through testing and reading (blogs, FB courses, FB groups where people discuss how to run FB ads, etc.)

Furthermore, I would encourage EVERYONE – FB experts and newbies alike – to share your recent experiences. This is the only way to get a bigger picture of how Facebook behaves (both their reviewers and algorithm). Last thing I want is let my limited perspective hold everyone back.



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Without further ado, here are the links to all the lessons (many are yet to be posted):


Facebook Beginners’ Tutorial: Introduction


[General Module]:

GEN1: How to Minimize FB Account Bans

GEN2: How to Appeal Banned FB Accounts

GEN3: How to Get More Accounts

GEN4: Choosing What to Promote

GEN5a: Conducting Research

GEN5b: FB Audience Targeting Part 1

GEN5c: FB Audience Targeting Part 2

GEN6: FB Initial Testing Strategy – Audience Testing

GEN7: Creating Your FB Page

GEN8: Creating Your Lander Site

GEN9: Setting Up Your FB Pixels

GEN10a: Crafting Your FB Ads – Images and Videos Part 1

GEN10b: Crafting Your FB Ads – Images and Videos Part 2

GEN10c: Adobe Premiere Pro Tutorial For Newbies

GEN10d: Crafting Your FB Ads – Ad Text

GEN11a: Setting Up Your FB Campaign – Campaign-Level Options

GEN11b: Setting Up Your FB Campaign – Adset-Level Options

GEN11c: Setting Up Your FB Campaign – Ad-Level Options

GEN12a: Testing, Optimizing, and Scaling (Part 1)

GEN12b: Testing, Optimizing, and Scaling (Part 2)

GEN12c: Testing, Optimizing, and Scaling (Part 3)

GEN13: Using a Tracker



(Index is tentative and subject to change. More modules and lessons to come.)



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(DISCLAIMER: None of the affiliate networks, traffic networks, or service providers mentioned in this or any subsequent lessons, are endorsed by STM. Please sign up at your own risk and discretion.)





Amy