Do You Even Need a Tracker for FB Campaigns? Personally I’m finding that FB’s pixel and reporting already gives me all the stats I need.

Continuing with our testing/optimization/scaling strategy: 1)Pause non-performing ads/adsets. 2)Test more ads for current audiences. 3)Test more audiences to find more people to target. 4)Scale profitable

Continuing with the testing/optimization/scaling strategy laid out in the previous post: 1)Pause non-performing ads/adsets. 2)Test more ads for current audiences. 3)Test more audiences to find

Testing, optimizing and scaling FB campaigns – this is THE biggest and most complicated topic to write about. I always strive to keep things simple

The last section is about setting up ad-level options. We’re almost ready to submit our campaign! Identity Specify your Facebook Page, which will be shown

This post will cover the “Ad Set” section in the left side bar, i.e. all the settings that will be applied to the first ad

Before Starting the Campaign Before we even create the campaign, it’d be wise to make sure that all our ducks are in a row. -All

In the last few posts, we talk about the video/image portion of the FB ad. In this post I want to quickly talk about the

As promised, let’s go through how to use Adobe Premiere Pro to combine stock videos and images together to make video ads. This powerful software

In this post we continue to look at how to produce images and videos for our ads. Creative Hub Tools for Videos In the Creative

In a previous post, we’ve gone over how to identify audiences, and how to find advertising angles for each audience. In this post, we’ll cover

What FB Pixels Are and What They Do The FB pixel is just a piece of javascript tracking code we can use to allow FB